Major in Marketing (BA/BS)

75 credits

Miller College of Business core, 48 credits

ACC 201	Principles of Financial Accounting	3
ACC 202	Principles of Managerial Accounting	3
BA 205	Foundations of Business Analytics	3
BL 260	Principles of Business Law	3
ECON 201	Elementary Microeconomics	3
ECON 202	Elementary Macroeconomics	3
ECON 221	Business Statistics	3
FIN 300	Principles of Finance	3
ISOM 210	Business Information Systems	3
ISOM 249	Foundations of Business Communication	3
ISOM 351	Operations Management	3
MATH 125	Quantitative Reasoning	3
MCOB 100	Introduction to the Miller College of Business	1
MCOB 200	Job Search Skills	1
MCOB 300	Transition to the Profession	1
MGT 300	Managing Behavior in Organizations	3
MGT 491	Business Policy and Strategic Management	3
MKG 300	Principles of Marketing	3

Core requirements, 21 credits

MKG 310	Consumer Behavior	3
MKG 325	Professional Selling	3
MKG 350	Marketing Research and Analytics	3
MKG 370	Introduction to Digital Marketing Strategy	3
MKG 400	Brand Management	3
MKG 420	Integrated Marketing Communications	3
MKG 480	Marketing Strategy	3

6 credits from

MKG 369	Professional Practice in Marketing or Sales	3
MKG 375	Social Media and Digital Engagement	3
MKG 425	Advanced Professional Selling	3
MKG 431	Retail and E-commerce Strategy	3
MKG 470	International Marketing	3
MKG 495	Seminar in Marketing	3
MKG 497	Independent Study in Marketing	3
MKG 498	Advanced Immersive Experience in Marketing	3
BUSA 300	Introduction to Sustainability in Business	3
LSCM 452	Inventory and Procurement Management	3
LSCM 460	Strategic and Global Logistics Supply Chain Management	3

Total Credit Hours: 75