MKG 480 Marketing Strategy
Marketing strategy as a plan for allocating an organization's resources across the elements of the marketing mix to gain a distinctive competitive advantage and to achieve organizational objectives. Strategies of existing corporations may be profiled or a case approach may be used in this project-oriented course.
Prerequisite: MKG 310, MKG 325, MKG 350, and MKG 420 or permission from the department chair