MKG 476 Advanced Digital Marketing Strategy
Building upon the skills learned in MKG 370, students will have the opportunity to execute full-funnel digital marketing plans to meet client objectives. A key component of the course will be developing cross-platform digital experiences and both selecting and using appropriate metrics of success. This course is project based and provides students with digital marketing applications experience to business-to-consumer, business-to business, and/or multichannel marketing organizations.
Prerequisite: MKG 370.