MKG 470 International Marketing
Examines the opportunities and challenges associated with marketing on a global scale. Focuses on the knowledge and skills needed for identifying, evaluating, and managing international marketing functions. Students are introduced to the economic, socio-cultural, financial, and legal-political factors affecting international marketing and develop global marketing strategy to launch product, brand and/or service in their target country using new technology and digital media.
Prerequisite: MKG 300.