MKG 498 Advanced Immersive Experience in Marketing
The purpose of this course is to give the student hands on experience in creating and executing social media plan for a real business. As in the business world, teamwork and business communication with the client and the potential customers are essential to complete the class assignments. This is an immersive learning where the student will be responsible for client deliverables that are professional and effective in communicating the client’s message to the target audience.
Prerequisite: MKG 300