2024-2025 Undergraduate Catalog

MKG 325 Professional Selling

Organized around building value-adding relationships such that both the selling and buying organizations benefit and the process of making informative and persuasive presentations. Course topics include how to make positive first impressions, managing objections, presentation skills, reaching win-win decisions and servicing customers. Case study, role playing, professional speakers and other projects introduce the student into the world of business and selling.

Prerequisite or parallel: MKG 300.

Credits

3