Marketing

R. Wahlers, Interim Chairperson

bsu.edu/marketing

Discover the strategic world of Marketing at BSU which goes beyond traditional classroom teaching to ignite a passion for strategic marketing management from day one. Department programs are designed to equip students with the skillsets needed to succeed in today's evolving market - both locally and globally.

The marketing curriculum is designed to meet the demands of the competitive employment market, focusing on integrated marketing communications, digital marketing strategy and analytics, brand management, consumer behavior, professional sales, AI, and market research technology. The program incorporates hands-on learning involving case studies and immersive learning projects with business partners throughout the U.S.

Our nationally ranked Professional Selling and the Digital Marketing Strategy & Analytics program’s business partners provide numerous networking and professional development opportunities. Alumni and marketing practitioners frequently visit our classes to provide students with an applied bridge between classroom learning and real-world marketing problems confronted by today’s marketing professionals. Students also participate in national sales and marketing competitions to hone their communications skills and expand their professional networks.

Graduates are equipped with skills needed for careers in marketing, professional selling and sales management, marketing communications, digital media strategy, public relations, and entrepreneurship.