2024-2025 Undergraduate Catalog

Major in Data Analytics (BS)

The program will equip students for careers in data analysis, management and visualization requiring high-demand skillsets.  In addition to computational, statistical and programming techniques, data analytics graduates will gain knowledge regarding the social and ethical dimensions of digital information from an interdisciplinary perspective.   

Core requirements include courses in English, Math, Computer Science, and ISOM.  There are four concentrations: one in computational data analytics (20-21 credits), one in environmental systems analytics (21 credits), one in social/behavioral data analytics (18-22 credits) and one in media analytics (21 credits).

50-58 credits

Core Coursework Requirements, 12 Credit Hours

DANA 100Introduction to Data Analytics

3

DANA 320Data Visualization

3

or

BA 310Data Visualization for Business Analytics

3

or

EMDD 345Data Analysis and Visualization

3

ENG 231Introduction to Professional Writing

3

ISOM 300Project Management

3

Total Credits:12

Math and Statistics Requirements, 3-8 Credit Hours

MATH 181Elementary Probability and Statistics

3

or

MATH 221Probability and Statistics

3

or

MATH 320Probability

4

and

MATH 321Mathematical Statistics

4

Total Credits:3-8

MATH 320 and MATH 321 are required for the Computational Analytics Concentration and should be taken to count toward the Core Requirements by students intending to complete Concentration 1.

Computer Science Requirements, 17 Credit Hours

CS 120Computer Science 1: Programming Fundamentals

4

CS 121Computer Science 2: Data Structures and Objects

4

CS 200Computers and Society

3

CS 201Introduction to Database Programming

3

CS 421Data Analytics

3

Total Credits:17

Concentration 1: Computational Data Analytics, 20-21 Credit Hours

Required Coursework, 11-12 Credit Hours

MATH 165Calculus 1

4

MATH 166Calculus 2

4

MATH 215Discrete Systems

4

or

CS 124Discrete Structures

3

MATH 320Probability

4

MATH 321Mathematical Statistics

4

Total Credits:11-12

MATH 320 AND MATH 321 are cross-listed in core requirements.  Credit hours are not counted in concentration total.

Department chairperson permission is required to override any prerequisites.

Computational Data Electives, 9 Credit Hours from

DANA 301Topics in Computational Data Analytics

3

CS 455Data Mining and Machine Learning

3

MATH 335Mathematical Models

3

MATH 422Theory of Sampling and Surveys

3

MATH 428Regression and Time Series Models

3

MATH 429Analysis of Variance in Experimental Design Models

3

MATH 454Statistics for Risk Modeling

4

Total Credits:9

Concentration 2: Environmental Systems Analytics, 21 credit hours

Required Coursework, 12 Credit Hours

DANA 310Spatial Data Analysis

3

GEOG 265Introduction to Geographic Information Systems

3

GEOG 438Advanced Geographic Information Systems Analysis

3

GEOG 448Geographic Information System Design

3

or

GEOG 445Geographic Information Systems Applications Design and Development

3

Total Credits:12

Natural Resources Electives, 3 Credit Hours from

NREM 101Environment and Society

3

NREM 211Water Resources

3

NREM 221Soil Resources

3

NREM 241Air Resources

3

Total Credits:3

Environmental Systems Electives, 6 Credit Hours from

DANA 302Topics in Environmental Systems Analytics

3

GEOG 433Cartography and Visualization of Spatial Data

3

GEOG 434Maps, Environment, and Society

3

GEOG 436Introduction to Remote Sensing

3

HIST 446Data Visualization in History and the Social Sciences

3

NREM 286Computer and Quantitative Applications

3

NREM 372Applied Research Methods in Resource Management

3

Total Credits:6

Concentration 3: Social and Behavioral Data Analytics, 18-22 Credit Hours

Introductory Course Requirements, 3-6 Credit Hours

CJC 101Introduction to American Criminal Justice System

3

and

CJC 102Introduction to Criminology

3

or

PSYS 100Introduction to Psychological Science

3

or

POLS 130American National Government

3

or

POLS 293International Relations

3

or

SOC 100Principles of Sociology

3

Total Credits:3-6

Data Visualization Electives, 3 Credit Hours from

GEOG 265Introduction to Geographic Information Systems

3

GEOG 433Cartography and Visualization of Spatial Data

3

HIST 446Data Visualization in History and the Social Sciences

3

Total Credits:3

Applied Data Analysis Electives, 3 Credit Hours from

DANA 310Spatial Data Analysis

3

CJC 221Statistical Analysis in Criminal Justice and Criminology

3

PSYS 441Advanced Statistics

3

SOC 382Applied Social Statistics

3

SOC 470Population Dynamics and Demographic Methods

3

Total Credits:3

Applied Research Methods, 3-4 Credit Hours from

CJC 220Research Methods in Criminal Justice

3

POLS 210Political Science Research Methods

3

PSYS 284Research Methods in Psychological Science

4

SOC 380Sociological Research Methods

3

Total Credits:3-4

Social Science Electives, 6 Credit Hours from

DANA 303Topics in Social and Behavioral Data Analytics

3

CJC 396Advanced Criminology

3

POLS 370Public Opinion and Political Behavior

3

PSYS 447Tests and Measures in Psychological Science

3

SOC 333Sociology of Media

3

SOC 422Analysis of Social Inequality and Social Trends

3

Total Credits:6

Concentration 4: Media Analytics, 21 Credit Hours

Introductory Course Requirement, 3 Credit Hours

EMDD 101The Digital World

3

JOUR 101Media and Society

3

MDIA 100The Entertainment Media

3

MDIA 101Foundations of Media

3

Total Credits:3

Media Analytics and Audience Analysis, 12 Credit Hours

ADPR 182Media Analytics and Content Strategy

3

ADPR 282Media Analytics Metrics

3

ADPR 482Media Analytics in Practice

3

MDIA 306Audiences and Analytics

3

Total Credits:12

Directed Electives, 6 Credit Hours from

Chose 6 credit hours from classes below.

CCIM 304Topics in Media Analytics

3

COMM 315Communication and Technology

3

COMM 322Communication and Popular Culture

3

ADPR 250Introduction to Advertising

3

ADPR 261Principles of Public Relations

3

ADPR 352Media Planning

3

ADPR 382Strategic Communication Theory and Research

3

MDIA 308Exhibition and Distribution

3

MDIA 344Media Promotion

3

Total Credits:6

Total Credits: 50-58