2024-2025 Undergraduate Catalog

ADPR 352 Media Planning

This course focuses on concepts and skills to enhance your understanding of consumer behavior and media interactions in advertising. These insights are vital for creating professional-level media plans and strategies. You'll become skilled in using quantitative and qualitative data to build compelling cases for or against the use of traditional and digital media in persuasive campaigns. In simpler terms, you'll gain confidence in handling numerical data and conceptual ideas for planning and executing advertising campaigns. Additionally, you'll become familiar with the strengths and limitations of syndicated consumer research datasets commonly used for planning.

Prerequisite: ADPR 250 (or JOUR 250) or MDIA 345 (or TCOM 345)

Credits

3