2024-2025 Undergraduate Catalog

Major in Journalism (BA/BS)

Students will be guided by the outline of baccalaureate degrees, the University Core Curriculum and the program outline listed below. Students majoring in the School of Journalism and Strategic Communication are encouraged to meet with an advisor in the school within the first semester of the program. Prior to graduation, students must complete an exit exam. Instructions on exam completion will be sent to students during the final semester of enrollment.

Students are encouraged to select a second major or minor. Please check with an advisor in the School of Journalism and Strategic Communication before selecting a complementary major, minor, or concentration.

45-50 credits

Required SJSC Core, 27 credits

The School of Journalism and Strategic Communication (SJSC) offers majors in Journalism, Media Design and Development, and Strategic Communication. Requirements include (1) the SJSC core (27 credit hours) and (2) major/concentration area (18-23 credit hours). Multiple SJSC majors/concentrations may be earned by completing the additional requirements, typically 15 credit hours per added major/concentration.

All students are required to complete a minimum of three credits in JOUR 369 (internship).

ADPR 382Strategic Communication Theory and Research

3

CCIM 200The CCIM Experience

1

CCIM 300CCIM Career Development

1

CCIM 400Career Success and Advancement

1

EMDD 216Design Thinking

3

JOUR 101Media and Society

3

JOUR 302People and Cultures in Media

3

JOUR 369Internship

0 TO 12

JOUR 419Career Readiness and Freelance

3

NEWS 449Legal and Ethical Issues

3

3 credits from:

ADPR 250Introduction to Advertising

3

ADPR 261Principles of Public Relations

3

Complete one concentration below:

Students must select one of the required concentrations in Writing and Multimedia Storytelling, Mass Communication, Photographic Storytelling, or Sports Writing and Multimedia Storytelling.

Writing and Multimedia Storytelling Concentration, 23 credits

Students are required to complete six credits in JOUR 413, which must be taken in three credit increments.

EMDD 103Introduction to Media Design

3

JOUR 413Advanced Writing and Reporting Topics

3-6

NEWS 105Journalistic Storytelling: Introduction

3

NEWS 132Multimedia: Audio

1

NEWS 133Multimedia: Video

1

NEWS 215News Editing

3

NEWS 233Specialized Story Form Strategy

3

3 credits from:
JOUR 280Writing for Magazines

3

NEWS 221Journalistic Storytelling: Covering Issues

3

Mass Communication Concentration, 21 credits

Not open to students in the following areas: Writing and Multimedia Storytelling, Photographic Storytelling, Advertising, Public Relations, and Media Design and Development.

ADPR 250Introduction to Advertising

3

ADPR 261Principles of Public Relations

3

EMDD 101The Digital World

3

EMDD 103Introduction to Media Design

3

EMDD 210Introduction to Social Media

3

NEWS 105Journalistic Storytelling: Introduction

3

3 credits from:
ADPR 385Public Relations Advanced Writing

3

JOUR 280Writing for Magazines

3

JOUR 322Sportswriting and Reporting

3

NEWS 215News Editing

3

Photographic Storytelling Concentration, 21 credits

Students are required to complete six credits in JOUR 437, which must be taken in three credit increments.

EMDD 103Introduction to Media Design

3

EMDD 212Introduction to Photographic Storytelling

3

JOUR 332Photojournalism Managing and Editing

3

JOUR 335Expanded Photographic Storytelling

3

JOUR 437Advanced Photographic Storytelling

3-12

NEWS 105Journalistic Storytelling: Introduction

3

Sports Writing and Multimedia Storytelling Concentration, 18 credits

ADPR 122Sports Media and Strategic Communication

3

CCIM 125Fundamentals of Sports Content Creation

3

COMM 355Communication and Sport

3

JOUR 413Advanced Writing and Reporting Topics

3-6

JOUR 322Sportswriting and Reporting

3

3 credits from:
MDIA 383Digital Sports Seminar

3-6

MDIA 424Advanced Sports Reporting and Delivery

3-6

Optional add-on concentrations

Cultural and Entertainment Reporting concentration, 12 credits

Open only to students enrolled in the Writing and Multimedia Storytelling concentration.

JOUR 316Topics in Cultural and Entertainment Reporting and Presentation

3

9 credits from:
AHS 100Introduction to Art

3

DANC 100Introduction to Dance History

3

MMP 100Survey of the Music Industry

3

MDIA 307Television Studies

3

MDIA 363Film Genres

3

MDIA 365History of Documentary Film

3

THEA 100Introduction to Theatre

3

Courses taken for the Cultural and Entertainment Reporting concentration may not be used in any other concentration.

Entrepreneurship concentration, 9 credits

Open only to students with concentrations in Writing and Multimedia Storytelling and Photographic Storytelling.

9 credits from:
ADPR 355Branding for Advertising

3

ADPR 397Public Relations Topics

3-9

ADPR 398Advertising Topics

3-9

EMDD 101The Digital World

3

ENT 241The Entrepreneurial Experience

3

ENT 244Social Entrepreneurship

3

Students can choose either ENT 241 or ENT 244 but cannot use both within the Entrepreneurship concentration. Courses taken for the Entrepreneurship concentration may not be used in any other concentration.

Media Analytics concentration, 12 credits

Open only to students with concentrations in Writing and Multimedia Storytelling, Mass Communication, and Photographic Storytelling.

3 credits from:
EMDD 201Web Design

3

EMDD 234Information Design I

3

9 credits from:
ADPR 182Media Analytics and Content Strategy

3

ADPR 282Media Analytics Metrics

3

ADPR 482Media Analytics in Practice

3

EMDD 345Data Analysis and Visualization

3

MDIA 306Audiences and Analytics

3

Courses taken for the Media Analytics concentration may not be used in any other concentration.

Non-Profit Storytelling concentration, 12 credits

Open only to students with concentrations in Writing and Multimedia Storytelling, and Photographic Storytelling.

ADPR 250Introduction to Advertising

3

ADPR 261Principles of Public Relations

3

ADPR 385Public Relations Advanced Writing

3

3 credits from:
ADPR 348Social Media Management and Practice

3

ENT 244Social Entrepreneurship

3

Courses taken for the Non-Profit Storytelling concentration may not be used in any other concentration.

Public Media concentration, 12 credits

Open only to students with concentrations in Writing and Multimedia Storytelling, Mass Communication, and Photographic Storytelling.

Students can take up to 12 credits in JOUR 497 or MDIA 497.

12 credits from:
JOUR 497Public Media Immersion

1-12

MDIA 326Podcasts, Play by Play, and Presentation

3

MDIA 426Producing

3-6

MDIA 497Immersion: Internal Projects

1-6

Courses taken for the Public Media concentration may not be used in any other concentration.

Student Media concentration, 12 credits

Open only to students with concentrations in Writing and Multimedia Storytelling, Mass Communication, and Photographic Storytelling.

Students can take up to 12 credits in JOUR 179 or MDIA 179.

12 credits from:
JOUR 179Student Media and Agency Practicum

0-12

MDIA 179Introduction to Student Media

1-6

Courses taken for the Student Media concentration may not be used in any other concentration.

Total Credit Hours: 45-50