2018-2019 Undergraduate Catalog

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Major in Public Relations (BA/BS)

48-63 credits

Required Courses

CCIM 210Professional Development

1
JOUR 101Media and Society

3
JOUR 103Introduction to Visual Comm

3
JOUR 104Strategic Writing

3
JOUR 261Principles of Public Relations

3
JOUR 265Public Relations Writing Tech

3
JOUR 275Media Law and Ethics

3
JOUR 285Account Management

3
JOUR 302Diversity and Media

3
JOUR 348Strat Comm Emerging Media

3
JOUR 355Branding for AD and P R

3
JOUR 368Strategic Communication Des

3
JOUR 369Internship

0 TO 12
JOUR 382Media Theory and Research

3
JOUR 405Strat Comm Case Studies

3
JOUR 465Public Relations Campaigns

3

3 credits from

JOUR 385Writing Design Strategic Comm

3
JOUR 397Immersion: Public Rel Project

3 TO 9
Total Credits:48

Students majoring in public relations may add one or more optional concentration areas. If selecting multiple concentration areas, no more than three credits may overlap.

Advertising, 15 credits

JOUR 250Introduction to Advertising

3
JOUR 352Media Planning 1

3
JOUR 354Advertising Copy & Layout 1

3
JOUR 485Strat Comm Campaigns

3

3 credits from

JOUR 452Media Planning 2

3
JOUR 454Advertising Copy & Layout 2

3
Total Credits:15

Emerging Media, 12 credits

ICOM 101The Digital World

3
ICOM 375Digital Storytelling

3

6 credits from

ICOM 201Web Design and Usability

3
ICOM 210Introduction to Social Media

3
ICOM 211Digital Interactivity Design

3
ICOM 212Digital Image Design

3
ICOM 213Digital Video Design

3
ICOM 214Digital Sound Design

3
Total Credits:12

Event Planning and Management, 12 credits

HOSP 210Customer Service

3
HOSP 262Facilities Plan Layout and Des

3
HOSP 376Intro Event Management

3
HOSP 477Advanced Event Management

3
Total Credits:12

Journalistic Narrative Writing, 12 credits

JOUR 280Writing for Magazines

3
JOUR 328Magazine Feature Writing

3
JOUR 380Long-form Digital Storytelling

3
JOUR 427Advanced Narrative Writing

3
Total Credits:12

Media Analytics, 9 credits

JOUR 182Analytics and Content Strat

3
JOUR 282Media Analytics Metrics

3
JOUR 482Media Analytics in Practice

3
Total Credits:9

Media Presentation and Design, 15 credits

JOUR 206Introduction to Digital Media

3
JOUR 234Design 1

3
JOUR 241Design 2

3
JOUR 242Programming Interactive Media

3
JOUR 323Magazine Design

3
Total Credits:15

Photojournalism, 12 credits

JOUR 235Intro to Photojournalism

3
JOUR 236Photojournalism Lighting

3
JOUR 335Assignment Photojournalism

3

3 credits from

JOUR 332Photoj Managing and Editing

3
JOUR 434Advanced Photoj Illustration

3
JOUR 437Long-form Photojournalism

3
Total Credits:12

Sport Marketing and Communication, 15 credits

SPTA 190Introduction to Sport Admin

3
SPTA 303Sport Marketing

3
SPTA 345Sport Communication

3
SPTA 485Sport Management

3

3 credits from SPTA

SPST 250Special Topics in Sports

3
SPTA 300Sport Law

3
SPTA 305Sport Finance

3
SPTA 345Sport Communication

3
SPTA 448Sport Governance

3
Total Credits:15

Total Credits: 69

Total Credit Hours: 48-63