Major in Public Relations (BA/BS)
48-63 credits
Required Courses
3 credits from
| JOUR 385 | Writing Design Strategic Comm | 3 |
| JOUR 397 | Immersion: Public Rel Project | 3 TO 9 |
| Total Credit Hours: | 48 |
Students majoring in public relations may add one or more optional concentration areas. If selecting multiple concentration areas, no more than three credits may overlap.
Advertising, 15 credits
3 credits from
| JOUR 452 | Media Planning 2 | 3 |
| JOUR 454 | Advertising Copy & Layout 2 | 3 |
| Total Credit Hours: | 15 |
Emerging Media, 12 credits
6 credits from
Event Planning and Management, 12 credits
Journalistic Narrative Writing, 12 credits
| JOUR 280 | Writing for Magazines | 3 |
| JOUR 328 | Magazine Feature Writing | 3 |
| JOUR 380 | Long-form Digital Storytelling | 3 |
| JOUR 427 | Advanced Narrative Writing | 3 |
| Total Credit Hours: | 12 |
Media Analytics, 9 credits
| JOUR 182 | Analytics and Content Strat | 3 |
| JOUR 282 | Media Analytics Metrics | 3 |
| JOUR 482 | Media Analytics in Practice | 3 |
| Total Credit Hours: | 9 |
Media Presentation and Design, 15 credits
Photojournalism, 12 credits
3 credits from
| JOUR 332 | Photoj Managing and Editing | 3 |
| JOUR 434 | Advanced Photoj Illustration | 3 |
| JOUR 437 | Long-form Photojournalism | 3 |
| Total Credit Hours: | 12 |
Sport Marketing and Communication, 15 credits
3 credits from SPTA
Total Credit Hours: 69
Total Credit Hours: 48-63