2018-2019 Undergraduate Catalog

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Major in Advertising (BA/BS)

48-63 credits

Required Courses

CCIM 210Professional Development

1
JOUR 101Media and Society

3
JOUR 103Introduction to Visual Comm

3
JOUR 104Strategic Writing

3
JOUR 250Introduction to Advertising

3
JOUR 275Media Law and Ethics

3
JOUR 285Account Management

3
JOUR 302Diversity and Media

3
JOUR 348Strat Comm Emerging Media

3
JOUR 352Media Planning 1

3
JOUR 354Advertising Copy & Layout 1

3
JOUR 355Branding for AD and P R

3
JOUR 368Strategic Communication Des

3
JOUR 369Internship

0 TO 12
JOUR 382Media Theory and Research

3
JOUR 456Advertising Campaigns

3

3 credits from

JOUR 405Strat Comm Case Studies

3
JOUR 452Media Planning 2

3
JOUR 454Advertising Copy & Layout 2

3
Total Credit Hours:48

Students majoring in advertising may add one or more optional concentration areas. If selecting multiple areas, no more than three credits may overlap.

Advertising Sales, 15 credits

MKG 300Principles of Marketing

3
MKG 325Professional Selling

3
TCOM 340Electronic Media Sales

3
TCOM 344Electronic Media Promotion

3

3 credits from

ECON 116Survey of Economic Ideas

3
ECON 201Elementary Microeconomics

3
Total Credit Hours:15

Emerging Media, 12 credits

ICOM 101The Digital World

3
ICOM 375Digital Storytelling

3

6 credits from

ICOM 201Web Design and Usability

3
ICOM 210Introduction to Social Media

3
ICOM 211Digital Interactivity Design

3
ICOM 212Digital Image Design

3
ICOM 213Digital Video Design

3
ICOM 214Digital Sound Design

3
Total Credit Hours:12

Event Planning and Management, 12 credits

HOSP 210Customer Service

3
HOSP 262Facilities Plan Layout and Des

3
HOSP 376Intro Event Management

3
HOSP 477Advanced Event Management

3
Total Credit Hours:12

Journalistic Narrative Writing, 12 credits

JOUR 280Writing for Magazines

3
JOUR 328Magazine Feature Writing

3
JOUR 380Long-form Digital Storytelling

3
JOUR 427Advanced Narrative Writing

3
Total Credit Hours:12

Media Analytics, 9 credits

JOUR 182Analytics and Content Strat

3
JOUR 282Media Analytics Metrics

3
JOUR 482Media Analytics in Practice

3
Total Credit Hours:9

Media Presentation and Design, 15 credits

JOUR 206Introduction to Digital Media

3
JOUR 234Design 1

3
JOUR 241Design 2

3
JOUR 242Programming Interactive Media

3
JOUR 323Magazine Design

3
Total Credit Hours:15

Photojournalism, 12 credits

JOUR 235Intro to Photojournalism

3
JOUR 236Photojournalism Lighting

3
JOUR 335Assignment Photojournalism

3

3 credits from

JOUR 332Photoj Managing and Editing

3
JOUR 434Advanced Photoj Illustration

3
JOUR 437Long-form Photojournalism

3
Total Credit Hours:12

Public Relations, 12 credits

Open only to advertising majors

JOUR 261Principles of Public Relations

3
JOUR 265Public Relations Writing Tech

3
JOUR 485Strat Comm Campaigns

3

3 credits from

JOUR 385Writing Design Strategic Comm

3
JOUR 397Immersion: Public Rel Project

3 TO 9
Total Credit Hours:12

Sport Marketing and Communication, 15 credits

SPTA 190Introduction to Sport Admin

3
SPTA 303Sport Marketing

3
SPTA 345Sport Communication

3
SPTA 485Sport Management

3

3 credits from SPTA

SPST 250Special Topics in Sports

3
SPTA 300Sport Law

3
SPTA 305Sport Finance

3
SPTA 345Sport Communication

3
SPTA 448Sport Governance

3
Total Credit Hours:15

Total Credit Hours: 48-63