2026-2027 Undergraduate Catalog

Major in Data Analytics (BS)

The program will equip students for careers in data analysis, management and visualization requiring high-demand skillsets. In addition to computational, statistical and programming techniques, data analytics graduates will gain knowledge regarding the social and ethical dimensions of digital information from an interdisciplinary perspective.

Core requirements include courses in English, Math, Computer Science, and ISOM.

Students are able to choose from five concentrations listed below:

  • Computational data analytics (20-21 credits)
  • Environmental systems analytics (21 credits)
  • Social/behavioral data analytics (18-22 credits)
  • Media analytics (21 credits)
  • Health analytics (21 credits)

50-58 credits

Core Coursework Requirements, 12 Credit Hours

DANA 100Introduction to Data Analytics

3

DANA 320Data Visualization

3

or

BAIS 310Data Visualization for Business Analytics

3

ENG 231Introduction to Professional Writing

3

ISOM 300Project Management

3

Math and Statistics Requirements, 3-8 Credit Hours

Students completing Concentration 1: Computational Data Analytics are required to take both MATH 320 and MATH 321.

MATH 181Elementary Probability and Statistics

3

or

MATH 221Probability and Statistics

3

or

MATH 320Probability

4

and

MATH 321Mathematical Statistics

4

Computer Science Requirements, 17 Credit Hours

CS 120Computer Science 1: Programming Fundamentals

4

CS 121Computer Science 2: Data Structures and Objects

4

CS 200Computing, AI, and Society

3

CS 201Introduction to Database Programming

3

CS 421Data Analytics

3

Complete one of the following concentrations

Concentration 1: Computational Data Analytics, 20-21 Credit Hours

Required Coursework, 11-12 Credit Hours

Students choose between MATH 215 and CS 124.

MATH 165Calculus 1

4

MATH 166Calculus 2

4

MATH 215Discrete Systems

4

or

CS 124Discrete Structures

3

Department chairperson permission is required to override any prerequisites.

Computational Data Electives, 9 Credit Hours from
DANA 301Topics in Computational Data Analytics

3

CS 455Data Mining and Machine Learning

3

MATH 335Mathematical Models

3

MATH 422Theory of Sampling and Surveys

3

MATH 428Regression and Time Series Models

3

MATH 429Analysis of Variance in Experimental Design Models

3

MATH 450Predictive Analytics with R

4

MATH 454Statistics for Risk Modeling

4

DANA 492The Data Mine

1-6

Concentration 2: Environmental Systems Analytics, 21 credit hours

Required Coursework, 12 Credit Hours
DANA 310Spatial Data Analysis

3

GEOG 265Introduction to Geographic Information Systems

3

GEOG 438Advanced Geographic Information Systems Analysis

3

GEOG 445Geographic Information Systems Applications Design and Development

3

or

GEOG 448Geographic Information System Design

3

Natural Resources Electives, 3 Credit Hours from
NREM 101Environment and Society

3

NREM 211Water Resources

3

NREM 221Soil Resources

3

NREM 241Air Resources

3

Environmental Systems Electives, 6 Credit Hours from
DANA 302Topics in Environmental Systems Analytics

3

NREM 286Computer and Quantitative Applications

3

GEOG 433Cartography and Visualization of Spatial Data

3

GEOG 436Introduction to Remote Sensing

3

HIST 446Data Visualization in History and the Social Sciences

3

DANA 492The Data Mine

1-6

Concentration 3: Social and Behavioral Data Analytics, 18-22 Credit Hours

Introductory Course Requirements, 3-6 Credit Hours
CJC 101Introduction to Criminal Justice

3

and

CJC 102Introduction to Criminology

3

or

PSYS 100Introduction to Psychological Science

3

or

SOC 100Exploring Society

3

Applied Data Analysis Electives, 6 Credit Hours from
DANA 310Spatial Data Analysis

3

CJC 221Statistical Analysis in Criminal Justice and Criminology

3

GEOG 265Introduction to Geographic Information Systems

3

GEOG 433Cartography and Visualization of Spatial Data

3

PSYS 441Advanced Statistics

3

SOC 382Applied Social Statistics

3

SOC 470Population Dynamics and Demographic Methods

3

Applied Research Methods, 3-4 Credit Hours from
CJC 220Research Methods in Criminal Justice

3

PSYS 284Research Methods in Psychological Science

4

SOC 380Sociological Research Methods

3

Social Science Electives, 6 Credit Hours from
DANA 303Topics in Social and Behavioral Data Analytics

3

CJC 396Advanced Criminology

3

PSYS 447Tests and Measures in Psychological Science

3

SOC 333Sociology of Media

3

SOC 422Analysis of Social Inequality and Social Trends

3

DANA 492The Data Mine

1-6

Concentration 4: Media Analytics, 21 Credit Hours

Introductory Course Requirement, 3 Credit Hours
EMDD 101The Digital World

3

JOUR 101Media and Society

3

MDIA 100The Entertainment Media

3

MDIA 101Foundations of Media

3

Media Analytics and Audience Analysis, 12 Credit Hours
ADPR 182Media Analytics and Content Strategy

3

ADPR 282Media Analytics Metrics

3

ADPR 482Media Analytics in Practice

3

MDIA 306Audiences and Analytics

3

Directed Electives, 6 Credit Hours from

Chose 6 credit hours from classes below.

CCIM 304Topics in Media Analytics

3

COMM 315Communication and Technology

3

COMM 322Communication and Popular Culture

3

ADPR 202Strategic Communication Theory and Inquiry

3

ADPR 250Introduction to Advertising

3

ADPR 261Principles of Public Relations

3

ADPR 352Media Planning

3

MDIA 308Exhibition and Distribution

3

MDIA 344Media Promotion

3

DANA 492The Data Mine

1-6

Concentration 5: Health Analytics, 21 Credit Hours

Introductory Course Requirement, 3 Credit Hours
HSC 180Principles of Public Health

3

Applied Data Analysis Requirements, 15 Credit Hours
HSC 382Fundamentals of Biostatistics

3

HSC 383Introduction to Epidemiology

3

HSC 401Public Health Surveillance

3

HSC 402Regression Modeling for Public Health Applications

3

HSC 403Public Health Informatics

3

3 Credit Hours from Applied Research Methods Requirement
HSC 487Applied Research, Writing, and Evaluation in Public Health

3

NUTR 435Introduction to Research in Nutrition and Dietetics

3

DANA 492The Data Mine

1-6

Total Credit Hours: 50-58