2019-2020 Undergraduate Catalog

Major in Professional Selling (BA/BS)

CIP Code

52.1804

72 credits

Not open to marketing majors.

Miller College of Business core, 45 credits

ACC 201Principles of Accounting 1

3

ACC 202Principles of Accounting 2

3

BL 260Principles of Business Law

3

ECON 201Elementary Microeconomics

3

ECON 202Elementary Macroeconomics

3

ECON 221Business Statistics

3

FIN 300Principles of Finance

3

ISOM 125Introduction to Business with Integrated Computer Applications

3

ISOM 210Business Information Systems

3

ISOM 249Foundations of Business Communication

3

ISOM 351Operations Management

3

MATH 132Brief Calculus

3

MGT 300Managing Behavior in Organizations

3

MGT 491Business Policy and Strategic Management

3

MKG 300Principles of Marketing

3

Total Credit Hours:45

Core requirements, 27 credits

MKG 325Professional Selling

3

MKG 350Marketing Research and Analytics

3

MKG 425Seminar in Advanced Professional Selling

3

MKG 427Sales Management

3

MKG 429Sales Technology Application

3

Total Credit Hours:15

3 credits from

MKG 369Professional Practice in Marketing

1 TO 3

MKG 432Sales Strategy

3

Total Credit Hours:3

3 credits from

MKG 345Procurement and Supply Management

3

MKG 460Strategic Supply Chain Management

3

Total Credit Hours:3

6 credits from

MKG 310Consumer Behavior

3

MKG 375Social Media Marketing

3

MKG 470International Marketing

3

Total Credit Hours:27

Total Credit Hours: 72

To pursue this program, students must have sufficient mathematical preparation to meet the prerequisite for ECON 221. The prerequisite for ECON 221 is a C or better grade in MATH 111 or a passing grade (D- or better) in MATH 132, MATH 161, MATH 162, MATH 165, or MATH 166 and a C or higher grade in ISOM 125. MATH 132 simultaneously substitutes for the University Core Curriculum math requirement.