Major in Marketing (BA/BS)
72 credits
Not open to professional selling majors.
Miller College of Business core, 45 credits
| ACC 201 | Principles of Accounting 1 | 3 |
| ACC 202 | Principles of Accounting 2 | 3 |
| BL 260 | Principles of Business Law | 3 |
| ECON 201 | Elementary Microeconomics | 3 |
| ECON 202 | Elementary Macroeconomics | 3 |
| ECON 221 | Business Statistics | 3 |
| FIN 300 | Principles of Finance | 3 |
| ISOM 125 | Introduction to Business with Integrated Computer Applications | 3 |
| ISOM 210 | Business Information Systems | 3 |
| ISOM 249 | Foundations of Business Communication | 3 |
| ISOM 351 | Operations Management | 3 |
| MATH 132 | Brief Calculus | 3 |
| MGT 300 | Managing Behavior in Organizations | 3 |
| MGT 491 | Business Policy and Strategic Management | 3 |
| MKG 300 | Principles of Marketing | 3 |
| Total Credit Hours: | 45 |
Core requirements, 12 credits
| MKG 310 | Consumer Behavior | 3 |
| MKG 325 | Professional Selling | 3 |
| MKG 350 | Marketing Research and Analytics | 3 |
| MKG 480 | Marketing Strategy | 3 |
| Total Credit Hours: | 12 |
15 credits from
| BUSA 300 | Introduction to Sustainability in Business | 3 |
| MKG 330 | Retail Management | 3 |
| MKG 345 | Procurement and Supply Management | 3 |
| MKG 369 | Professional Practice in Marketing | 1 TO 3 |
| MKG 375 | Social Media Marketing | 3 |
| MKG 400 | Product Management | 3 |
| MKG 410 | Marketing Channels | 3 |
| MKG 420 | Integrated Marketing Communications | 3 |
| MKG 425 | Seminar in Advanced Professional Selling | 3 |
| MKG 427 | Sales Management | 3 |
| MKG 429 | Sales Technology Application | 3 |
| MKG 431 | Retail Strategy | 3 |
| MKG 432 | Sales Strategy | 3 |
| MKG 450 | Advanced Marketing Research and Analytics | 3 |
| MKG 460 | Strategic Supply Chain Management | 3 |
| MKG 470 | International Marketing | 3 |
| MKG 475 | Marketing Simulation | 3 |
| MKG 476 | Executing Social Media Marketing | 3 |
| MKG 495 | Seminar in Marketing | 3 |
| MKG 497 | Independent Study in Marketing | 1 TO 3 |
| MKG 498 | Advanced Immersive Project in Marketing | 3 |
| Total Credit Hours: | 15 |
Total Credit Hours: 72
To assist students in choosing electives from above that are most closely related to a particular career interest, please see the marketing major advisor.
A total of 6 credits may be earned for marketing majors and a total of 3 credits may be earned for marketing minors across a combination of MKG 369, MKG 495, MKG 497, and MKG 498.
To pursue this program, students must have sufficient mathematical preparation to meet the prerequisite for ECON 221. The prerequisite for ECON 221 is a C or better grade in MATH 111 or a passing grade (D- or better) in MATH 132, MATH 161, MATH 162, MATH 165, or MATH 166 and a C or higher grade in ISOM 125. MATH 132 simultaneously substitutes for the University Core Curriculum math requirement.