2024-2025 Undergraduate Catalog

Major in Media Design and Development (BA/BS)

Students will be guided by the outline of baccalaureate degrees, the University Core Curriculum and the concentration areas listed below. Students majoring in the School of Journalism and Strategic Communication are encouraged to meet with an advisor in the school within the first semester of the program. Prior to graduation, students must complete an exit exam. Instructions on exam completion will be sent to students during the final semester of enrollment.

Students are encouraged to select a second major or minor. Please check with an advisor in the School of Journalism and Strategic Communication before selecting a complementary major, minor, or concentration. Some majors, minors, and concentrations in the School of Journalism and Strategic Communication may not be open to students majoring in media design and development.

60 credits

Required SJSC Core, 27 credits

The School of Journalism and Strategic Communication (SJSC) offers majors in Journalism, Media Design and Development, and Strategic Communication. Requirements include (1) the SJSC core (27 credit hours) and (2) major/concentration area (18-23 credit hours). Multiple SJSC majors/concentrations may be earned by completing the additional requirements, typically 15 credit hours per added major/concentration.

All students are required to complete a minimum of three credits in JOUR 369 (internship).

ADPR 382Strategic Communication Theory and Research

3

CCIM 200The CCIM Experience

1

CCIM 300CCIM Career Development

1

CCIM 400Career Success and Advancement

1

EMDD 216Design Thinking

3

JOUR 101Media and Society

3

JOUR 302People and Cultures in Media

3

JOUR 369Internship

0 TO 12

JOUR 419Career Readiness and Freelance

3

NEWS 449Legal and Ethical Issues

3

3 credits from:

ADPR 250Introduction to Advertising

3

ADPR 261Principles of Public Relations

3

Required Core Courses in the MDD Major, 21 credits

EMDD 103Introduction to Media Design

3

EMDD 201Web Design

3

EMDD 212Introduction to Photographic Storytelling

3

EMDD 234Information Design I

3

EMDD 345Data Analysis and Visualization

3

NEWS 105Journalistic Storytelling: Introduction

3

NEWS 215News Editing

3

Choose one concentration to complete:

Students must choose one of the concentration areas below as part of the major in media development and design. Students may not combine concentrations in interaction design and development and media development and design.

Interaction Design and Development Concentration, 12 credits

EMDD 212Introduction to Photographic Storytelling

3

EMDD 215Usability

3

EMDD 241Information Design II

3

EMDD 323Media Design and Branding

3

Information Design and Prototyping Concentration, 12 credits

EMDD 215Usability

3

EMDD 216Design Thinking

3

EMDD 241Information Design II

3

EMDD 323Media Design and Branding

3

Media Development and Analytics Concentration, 12 credits

ADPR 182Media Analytics and Content Strategy

3

ADPR 282Media Analytics Metrics

3

ADPR 482Media Analytics in Practice

3

EMDD 211Interactivity Design

3

Motion Design and Interactivity Concentration, 12 credits

EMDD 211Interactivity Design

3

EMDD 215Usability

3

MDIA 350Motion Graphics for Media

3

MDIA 449Advanced Motion Graphics for Media

3

Total Credit Hours: 60