ADPR 314 Integrated Sports Media Relations
Examines how sports organizations, athletes, media, and fans build and sustain relationships in an evolving communication landscape. Emphasizes integrated strategic communication approaches including message development, social media engagement, media pitching, press event planning, and digital storytelling. Students apply sports public relations principles to real-world contexts, focusing on contemporary issues such as Name, Image, and Likeness (NIL), sponsorship activation, and crisis communication in collegiate and professional sports.
Prerequisites: ADPR 122