2026-2027 Undergraduate Catalog
2026-2027 Undergraduate Catalog > Courses > ADPR - Advertising and Public Relations > 100 > ADPR 170
Introduction to Artificial Intelligence tools and techniques for enhancing creativity in storytelling. Focuses on integrating Artificial Intelligence into narrative development for strategic communication. Students will learn to work in partnership with generative artificial intelligence to develop creative elements ranging from text to images, video, interactive, and social media content.