2024-2025 Undergraduate Catalog

ADPR 485 Strategic Communication Processes

This course focuses on advancing students conceptual understandings of the processes of management in strategic communication. The course examines principles, concepts, theories, and processes of account management; project management; change management; leadership; and business principles as they apply to advertising and public relations. The course prepares students to effectively manage the planning and execution of strategic communication campaigns.

Prerequisite: ADPR 250 (or JOUR 250) and ADPR 261 (or JOUR 261).

Credits

3