ADPR 414 Strategic Communication II: Esports and Sports
Students investigate contemporary issues and practices in strategic sports media relations and marketing communication management with an emphasis on collegiate athletics. The course will help prepare students to (1) develop strategic media relations, marketing, and advertising campaigns; (2) manage media relations including crisis communication; and (3) manage sports marketing and advertising including gameday, promotions, and events. Prerequisite: ADPR 314 (or JOUR 314)