MDIA 344 Media Promotion
Methods, concepts, strategies, and creation of efficient and effective target-oriented program, audience, image, brand extension, and sales promotion campaigns. Media include radio, television, cable, and Web-based applications, using selected media to reach target demographic markets.
Prerequisite: MDIA 100 or TCOM 100 or MDIA 101 or TCOM 101 or JOUR 101 or EMDD 101, with minimum grade of C
Open only to approved majors and minors in media or telecommunication, approved strategic communication: advertising majors, and students enrolled in the media analytics concentration in the data analytics major.