2022-2023 Undergraduate Catalog

MDIA 306 Audiences and Analytics

Study of how media companies collect and analyze structured and unstructured audience data through various analytics tools to support decisions involving content and advertising.  

Prerequisites: MDIA 100 or TCOM 100 or MDIA 101 or TCOM 101 or JOUR 101 or EMDD 101, with a minimum grade of C. 

Open only to approved majors and minors in media or telecommunication, and approved students enrolled in the media analytics concentration in the data analytics major. 

Credits

3