MDIA 306 Audiences and Analytics
Study of how media companies collect and analyze structured and unstructured audience data through various analytics tools to support decisions involving content and advertising.
Prerequisites: MDIA 100 or TCOM 100 or MDIA 101 or TCOM 101 or JOUR 101 or EMDD 101, with a minimum grade of C.
Open only to approved majors and minors in media or telecommunication, and approved students enrolled in the media analytics concentration in the data analytics major.