Major in Strategic Communication: Advertising (BA/BS)
Students will be guided by the outline of baccalaureate degrees, the University Core Curriculum and the program outline listed below. Students majoring in the School of Journalism and Strategic Communication are encouraged to meet with an advisor in the school within the first semester of the program. Prior to graduation, strategic communication: advertising majors must complete a senior survey, an exit exam, and an exit interview with the strategic communication: advertising program coordinator.
Students are encouraged to select a second major or minor that will complement their Strategic Communication: Advertising major. Some program areas in the School of Journalism and Strategic Communication may not be combined. Students may wish to consider optional add-on concentrations in Advertising Sales, Communication Studies, Emerging Media, Event Planning and Management, Journalistic Narrative Writing, Media Analytics, Media Presentation and Design, Photographic Storytelling and Sports Public Relations. Please check with an advisor in the school before selecting a complementary major, minor or concentration.
49 credits
Required Courses
Students pursuing an advertising major must complete at least three credits each in JOUR 369 (Internship) and JOUR 389 (Advertising Topics).
Students pursuing a second major in Strategic Communication: Public relations must earn at least 15 credits that are exclusive to that major area of study. Students majoring in Strategic Communication: Advertising may add one or more optional concentration areas. If selecting multiple concentrations or minors, each area must have a minimum of nine credits which are unique to each concentration.
Advertising Sales, 15 credits
3 credits from
| ECON 116 | Survey of Economic Ideas | 3 |
| ECON 201 | Elementary Microeconomics | 3 |
| Total Credit Hours: | 15 |
Communication Studies, 12 credits
Select 12 credits from
| COMM 240 | Introduction to Interpersonal Communication | 3 |
| COMM 290 | Intercultural Communication | 3 |
| COMM 320 | Persuasion | 3 |
| COMM 322 | Communication and Popular Culture | 3 |
| COMM 351 | Organizational Communication | 3 |
| Total Credit Hours: | 12 |
Not open to students minoring in communication studies.
Emerging Media, 12 credits
9 credits from
Not open to digital media minors.
Event Planning and Management, 12 credits
| HOSP 210 | Customer Service | 3 |
| HOSP 262 | Facilities Planning, Layout and Design | 3 |
| HOSP 287 | Introduction to Event Management | 3 |
| HOSP 387 | Event Mechanics and Promotions | 3 |
| Total Credit Hours: | 12 |
Journalistic Narrative Writing, 12 credits
Media Analytics, 9 credits
| JOUR 182 | Media Analytics and Content Strategy | 3 |
| JOUR 282 | Media Analytics Metrics | 3 |
| JOUR 482 | Media Analytics in Practice | 3 |
| Total Credit Hours: | 9 |
Media Presentation and Design, 15 credits
3 credits from
3 credits from
| JOUR 332 | Photojournalism Managing and Editing | 3 |
| EMDD 345 | Data Analysis and Visualization | 3 |
| Total Credit Hours: | 15 |
Photographic Storytelling, 12 credits
| EMDD 212 | Introduction to Photographic Storytelling | 3 |
9 credits from
| JOUR 332 | Photojournalism Managing and Editing | 3 |
| JOUR 335 | Expanded Photographic Storytelling | 3 |
| JOUR 437 | Advanced Photographic Storytelling | 3-12 |
| Total Credit Hours: | 12 |
Sports Public Relations, 12 credits
| JOUR 314 | Sports Public Relations | 3 |
| JOUR 322 | Sportswriting and Reporting | 3 |
| JOUR 414 | Sports Public Relations Management | 3 |
| SPTA 190 | Introduction to Sport Administration | 3 |
| Total Credit Hours: | 12 |