2023-2024 Undergraduate Catalog

Major in Media (BA/BS)

Media majors at Ball State learn how to use video, audio, film, and multimedia to develop, design, write, and create stories for a wide range of audiences. Choose from several concentrations, including production, film and media studies, multimedia and broadcast storytelling, media promotion and management, or sports reporting

48-52 credits

Media Major Core Curriculum, 16 credits

All Media majors are required to take the following courses as part of their curriculum. These courses count in any concentration you choose.

MDIA 101Foundations of Media

3

MDIA 204Media and Culture Studies

3

MDIA 284Practical Aspects of Media Law

1

MDIA 384Media Law

3

MDIA 408Media Ethics and Social Responsibility

3

CCIM 200The CCIM Experience

1

CCIM 300CCIM Career Development

1

CCIM 400Career Success and Advancement

1

Production concentration, 32 credits

In the production concentration, you'll examine the theory behind technology and its use in storytelling, master the art of content creation for traditional and innovative media, and learn how to create interactive products for today's media environment. Students may find their passion in one of three main areas:  Production, Sports Production or Esports Production.

MDIA 115Media and the Creative Process

3

MDIA 206Writing for Electronic Media: Scriptwriting

1

MDIA 207Writing for Electronic Media: Copywriting

1

MDIA 330Audio Production Fundamentals

3

MDIA 332Video Production Fundamentals

3

MDIA 499Applied Media Production

3-9

12 credits from

MDIA 324News and Sports Video Storytelling

3

MDIA 326Podcasts, Play by Play, and Presentation

3

MDIA 333Cinema Audio

3

MDIA 334Storytelling Techniques

3

MDIA 335Beginning Multimedia Production

3

MDIA 336Cinema Methods

3

MDIA 337Cinematography and Lighting Design

3

MDIA 338Multicamera Production

3

MDIA 339Audio Capture Techniques

3

MDIA 350Motion Graphics for Media

3

MDIA 351Web Development

3

MDIA 352Aerial Storytelling

3

MDIA 426Producing

3

MDIA 433Industry Audio Workshop

3-9

MDIA 434Video Production Workshop

3

MDIA 436Editing and Color Science

3

MDIA 449Motion Graphics and Media Storytelling

3

MDIA 450Industry Multimedia Workshop

3-9

MDIA 451Multiplatform Web Development

3

Management Elective, 3 credits from

MDIA 306Audiences and Analytics

3

MDIA 308Exhibition and Distribution

3

MDIA 340Media Client Management

3

MDIA 344Media Promotion

3

MDIA 370Video Gaming and Esports

3

MDIA 444Freelancing

3

Film and Media Studies Elective, 3 credits from

MDIA 301Emerging Media and Culture

3

MDIA 307Television Studies

3

MDIA 360World Film History 1

3

MDIA 361World Film History 2

3

MDIA 363Film Genres

3

MDIA 365History of Documentary Film

3

Sports Production, 33-36 credits

Combines a passion for media creativity with a love of sports. A concentration in sports production empowers the use of innovative technology to create sports content for distribution across multiple platforms. Students receive special instruction in live-event production and storytelling for leading national sports networks and platforms, as well as esport platforms.  Students should choose either Sports Link or Esports Production.

Sports Link, 33 credits

The Sports Link sub-concentration focuses on traditional live event production and sports storytelling with delivery across multiple media platforms.

MDIA 110Broadcast News and Sports Writing

3

MDIA 115Media and the Creative Process

3

MDIA 206Writing for Electronic Media: Scriptwriting

1

MDIA 207Writing for Electronic Media: Copywriting

1

MDIA 288Special Topics in Media

1-3

MDIA 330Audio Production Fundamentals

3

MDIA 332Video Production Fundamentals

3

MDIA 334Storytelling Techniques

3

MDIA 379Student Media Practicum

1-12

MDIA 381Sports and Electronic Media

3-6

MDIA 499Applied Media Production

3-9

6 credits from
MDIA 179Introduction to Student Media

1-6

MDIA 326Podcasts, Play by Play, and Presentation

3

MDIA 337Cinematography and Lighting Design

3

MDIA 338Multicamera Production

3

MDIA 339Audio Capture Techniques

3

MDIA 350Motion Graphics for Media

3

MDIA 352Aerial Storytelling

3

MDIA 444Freelancing

3

SPTA 290Revenue Generation in Sport

3

SPTA 345Sport Communication

3

MDIA 379Student Media Practicum

1-12

SPTA 402Event Management in Sport

3

Esports Production, 36 credits

The Esports sub-concentration explores the world of esports, focusing on live esports event production and storytelling with delivery to audiences and platforms most associated with esports. 

MDIA 110Broadcast News and Sports Writing

3

MDIA 115Media and the Creative Process

3

MDIA 206Writing for Electronic Media: Scriptwriting

1

MDIA 207Writing for Electronic Media: Copywriting

1

MDIA 288Special Topics in Media

1-3

MDIA 330Audio Production Fundamentals

3

MDIA 332Video Production Fundamentals

3

MDIA 334Storytelling Techniques

3

MDIA 370Video Gaming and Esports

3

MDIA 379Student Media Practicum

1-12

MDIA 381Sports and Electronic Media

3-6

MDIA 499Applied Media Production

3-9

6 credits from
MDIA 179Introduction to Student Media

1-6

MDIA 338Multicamera Production

3

MDIA 350Motion Graphics for Media

3

MDIA 351Web Development

3

MDIA 379Student Media Practicum

1-12

MDIA 383Digital Sports Seminar

3-6

MDIA 444Freelancing

3

MDIA 449Motion Graphics and Media Storytelling

3

HIST 205Introduction to Sport in American Life

3

MKG 300Principles of Marketing

3

Film and Media Studies, 32 credits

The relationship between film and society has always been complex, and that relationship in our technologically advanced world has become even more compelling. A challenging blend of scholarly study and hands-on learning, our concentration in film and media studies takes students through an in-depth examination of film, television, and other forms of media that people experience every day. This concentration is an excellent precursor to graduate studies or multiple careers across the media industry.

MDIA 115Media and the Creative Process

3

MDIA 206Writing for Electronic Media: Scriptwriting

1

MDIA 207Writing for Electronic Media: Copywriting

1

MDIA 301Emerging Media and Culture

3

MDIA 307Television Studies

3

MDIA 360World Film History 1

3

MDIA 363Film Genres

3

MDIA 365History of Documentary Film

3

MDIA 465Seminar in Film Theory

3

9 credits from

MDIA 357Special Topics in Film and Media Studies

3-6

MDIA 361World Film History 2

3

MDIA 464Controversy and Media Studies

3

HIST 235Historical Topics in Film

3

COMM 322Communication and Popular Culture

3

ENG 285Introduction to Creative Writing

3

ENG 310Screenwriting

3

ENG 410Advanced Screenwriting

3

ENG 425Film Studies

3

ENG 310 requires ENG 285 as a prerequisite. ENG 410 requires ENG 310 as a prerequisite.

Media Promotion and Management, 32 credits

Offers courses in the theory and practice of managing, promoting and delivering media time and content. Prepares students for careers in promotion, and management, and media sales.

MDIA 115Media and the Creative Process

3

MDIA 206Writing for Electronic Media: Scriptwriting

1

MDIA 207Writing for Electronic Media: Copywriting

1

MDIA 306Audiences and Analytics

3

MDIA 308Exhibition and Distribution

3

MDIA 340Media Client Management

3

MDIA 344Media Promotion

3

MDIA 345Advanced Media Promotion

3

MDIA 346Media Campaigns and Promotion Writing

3

MDIA 445Media Management

3

6 credits from

MDIA 347Special Topics in Media Promotion and Management

3

COMM 251Business and Professional Communication

3

COMM 320Persuasion

3

COMM 322Communication and Popular Culture

3

COMM 375Advanced Presentation Design and Delivery

3

ECON 116Survey of Economic Ideas

3

ECON 201Elementary Microeconomics

3

ENG 231Introduction to Professional Writing

3

HOSP 287Introduction to Event Management

3

HOSP 387Event Mechanics and Promotions

3

JOUR 250Introduction to Advertising

3

JOUR 261Principles of Public Relations

3

JOUR 348Social Media Management and Practice

3

JOUR 352Media Planning

3

JOUR 355Branding for Advertising

3

MKG 300Principles of Marketing

3

MKG 310Consumer Behavior

3

MKG 320Advertising Management

3

MKG 325Professional Selling

3

MKG 420Integrated Marketing Communications

3

HOSP 477 requires HOSP 376 as a prerequisite. MKG 300 requires sophomore standing and a minimum of C in ECON 116 or ECON 201.  MKG 310, 320,420 requires MKG 300 as a prerequisite. 

Multimedia and Broadcast Storytelling 35 credits

Take a deep dive into delivering news and information to a diverse audience across multiple media platforms.  The Multimedia and Broadcast Storytelling concentration prepares you to tell journalistic news and sports stories using video, audio and other tools in a multimedia storytelling environment.  While not required, students in the Multimedia and Broadcast Storytelling concentration can double major, if they choose,  in Journalism's News Writing and Reporting concentration for an additional 15 credit hours. 

NEWS 105Journalistic Storytelling: Introduction

3

MDIA 110Broadcast News and Sports Writing

3

MDIA 115Media and the Creative Process

3

NEWS 132Multimedia: Audio

1

NEWS 133Multimedia: Video

1

NEWS 215News Editing

3

NEWS 221Journalistic Storytelling: Covering Issues

3

NEWS 233Specialized Story Form Strategy

3

MDIA 324News and Sports Video Storytelling

3

MDIA 422Advanced Video and Audio Reporting

3

MDIA 426Producing

3

MDIA 497Immersion: Internal Projects

1-6

3 credits from

MDIA 179Introduction to Student Media

1-6

MDIA 306Audiences and Analytics

3

MDIA 308Exhibition and Distribution

3

MDIA 326Podcasts, Play by Play, and Presentation

3

MDIA 335Beginning Multimedia Production

3

MDIA 350Motion Graphics for Media

3

MDIA 351Web Development

3

MDIA 352Aerial Storytelling

3

MDIA 379Student Media Practicum

1-12

MDIA 424Advanced Sports Reporting and Delivery

3-6

Sports Reporting, 34 credits

Telling the stories of some of America's favorite past times  is at the center of the sports reporting concentration.  This concentration will prepare you to tell journalistic stories using all the tools of the trade.  

*Only 3 credits are required in MDIA 424 as part of the concentration

MDIA 110Broadcast News and Sports Writing

3

JOUR 122Sports Media and Strategic Communication

3

CCIM 125Fundamentals of Sports Content Creation

3

NEWS 133Multimedia: Video

1

NEWS 215News Editing

3

NEWS 221Journalistic Storytelling: Covering Issues

3

MDIA 326Podcasts, Play by Play, and Presentation

3

COMM 355Communication and Sports

3

MDIA 383Digital Sports Seminar

3-6

MDIA 424Advanced Sports Reporting and Delivery

3-6

6 credits from

MDIA 324News and Sports Video Storytelling

3

MDIA 379Student Media Practicum

1-12

MDIA 422Advanced Video and Audio Reporting

3

MDIA 426Producing

3

MDIA 497Immersion: Internal Projects

1-6

JOUR 322Sportswriting and Reporting

3

Total Credit Hours: 48-52