MDIA 344 Media Promotion
Methods, concepts, strategies, and creation of efficient and effective target-oriented program, audience, image, brand extension, and sales promotion campaigns. Media include radio, television, cable, and Web-based applications, using selected media to reach target demographic markets.
Prerequisite: MDIA 100 or TCOM 100 or MDIA 101 or TCOM 101 or JOUR 101 or EMDD 101.
Open only to approved majors and minors in Media or Telecommunication, approved strategic communication: advertising majors, and students enrolled in the media analytics concentration in the data analytics major.