SPTA 345 Sport Communication
An overview of effective communication practices in the sport industry with an emphasis on the role of media and public relations within sport. Topics covered include developing public relations campaigns, creating media guides and press releases, managing relationships with the media, staging interviews and press conferences, and crisis communication.
Prerequisite: SPTA 190 Min Grade: C-.
Open only to sport administration majors with full acceptance status. Also open to Sport Administration Minor or Kinesiology Minor with permission of the Sport Administration program coordinator.