SUST 537 Economic Sustainability: Media Relations for Sustainability Professionals
This course is designed for individuals who are interested in different aspects of conveying information about sustainability issues through the news media. Introduction to how journalists do their jobs; what the needs and the strengths and weaknesses are of different news media platforms, e.g., broadcast, print, online, social media; how to prepare for an interview with a journalist and tools to communicate stories to the news media.