SPTA 303 Sport Marketing
The application of basic principles of marketing to the managed sport industry with emphasis on intercollegiate athletics, professional sport and multisport club operations. Designed to provide students with a contemporary understanding of marketing principles as they are currently being applied in various sport management contexts.
Prerequisite: SPTA 190 Min Grade: C-. Open only to Sport Administration Majors, Hospitality Innovation and Leadership Major, Sport Administration Minors, Sport Event and Facility Management Minors, Sport Sales Minors or Kinesiology Minors.