SPTA 290 Revenue Generation in Sport
An exploration and application of sport industry sales processes focused upon ticket sales, sponsorship sales, premium seating, and fundraising. Introduces the sales process including prospecting, calling, presenting, handling objections, negotiating, and closing. Making sales calls for a sport organization is an integral component of the class.
Prerequisite: SPTA 190 with a minimum grade of C-. Open only to Sport Administration Majors, Sport Administration Minors, Sport Sales Minors or Kinesiology Minors.