2024-2025 Undergraduate Catalog

MDIA 207 Writing for Electronic Media: Copywriting

Introduction to copywriting for electronic media. Basic principles and elements used in the creation of advertising and promotion, including advertising objectives and creative strategy.

Prerequisite: MDIA 100 or TCOM 100 or MDIA 101 or TCOM 101 or JOUR 101.

Open only to approved majors and minors in media or telecommunications.

Credits

1