2018-2019 Graduate Catalog

MGT 601 Internatl Iss in Mkg and Mgt

Discussion of business strategies in global industries within economic, political, and international firms. Topics include strategic management processes, methods, policies, and entry strategies for marketing overseas. Based on case studies and/or projects. Prerequisite: full admission to a graduate program of the university; MGT 500, MKG 505 or equivalents.

Credits

3