Minor in Digital Marketing Strategy & Analytics
The Minor in Digital Marketing Strategy & Analytics is a five-course sequence option which extends our current coursework in digital marketing and analytics in a systematic, structured format. The five-course minor sequence (15 hours) is open to all students except majors in Marketing or minors in Marketing. The primary objective of the minor is to provide those students interested in career paths in digital marketing who complete the minor a differential employment advantage with a focus how digital marketing strategy and analytics is incorporated into the organization’s integrated marketing communication program. Those completing the minor will have opportunities to receive digital marketing related industry-recognized professional certification in this field.
15 credits
Required courses
| MKG 370 | Introduction to Digital Marketing Strategy | 3 |
| MKG 375 | Social Media Marketing | 3 |
| MKG 405 | Digital Brand Content Strategy | 3 |
| MKG 476 | Advanced Digital Marketing Strategy | 3 |
| MKG 490 | Digital Marketing Immersive Capstone | 3 |
Open to all students except majors in Marketing or minors in Marketing.
Total Credit Hours: 15