2024-2025 Graduate Catalog

MKG 655 Business Research Methods

Focuses on collecting, organizing, and using data as an aid to making managerial decisions. Business research and information gathering methods include design, development, information gathering, data interpretation, reporting, and strategic use of research findings. Students gather data from corporate sources, visits to Internet sites, field projects, or library files. Prerequisite: full admission to a graduate program of the university.

Credits

3