CT 115 Social Media Video Algorithms and Video Content Elements
This introductory course will examine how video content design interacts with algorithms being used across multiple social media video platforms. Topics will include exploring how video design elements interact with social media video algorithm priorities including search and discovery, feedback loops, use of historical data to make future decisions, video audience engagement data, search tool functionality, video search tool ranking data, using relevant search terms, aligning with suggested video content, use of playlists, considering performance and engagement data, aligning with country trend data, subscriber implications, and notification processes. Through this course, students will understand the impact that social media video algorithms have on how society is able to discover and consume video content.