Master of Arts in Journalism
The Master of Arts in Journalism includes two tracks for completing degree requirements. The first specialization (“Reporting & Storytelling”) focuses on professional-skills training in advanced journalistic storytelling, social media, content strategy, and emerging media technologies. The second specialization (“Media Analytics & Management”) focuses on professional-skills training in analysis of audience data, media management, eye tracking research, data visualization, and media analytics tools. The two-year graduate program includes courses in media theory, sociology of news, and research methods to prepare students to enter and to progress within journalism and communications fields, to achieve leadership positions, and to pursue doctoral education opportunities. Program requirements include a minimum grade of C or better in each graduate course.
36 credits
Core requirements
| JOUR 601 | Studies in Journalism and Communication Theory | 3 |
| JOUR 625 | Journalistic Judgments and Sociology of News | 3 |
| JOUR 650 | Media Audiences and Content Strategy | 3 |
Research methods, 3 credits from
| EDPS 641 | Introduction to Statistical Methods | 3 |
| EDPS 642 | Analysis of Variance | 3 |
| EDPS 643 | Research Design | 3 |
| EDST 650 | Introduction to Qualitative Research | 3 |
| EDHI 660 | Ethnographic Research in Education | 3 |
| MBA 611 | Stats and Quantitative Methods | 3 |
| PR 680 | Journalism and Mass Communication Research Methods | 3 |
| Total Credit Hours: | 3 |
Research requirement, 3-6 credits from
Media analytics and management concentration, 36 credits
| JOUR 651 | Social Media Analytics and Engagement | 3 |
| JOUR 652 | Media Analytics Measurement and Data Management | 3 |
| JOUR 656 | Media Management and Entrepreneurship | 3 |
| | Electives | 3-6 |
6 credits from
| EMDD 610 | Theories and Frameworks in Human-Computer Interaction | 3 |
| EMDD 620 | Emerging Media and Design Thinking | 3 |
| ICS 624 | Knowledge Management | 3 |
| ICS 645 | Database Systems and Analytics | 3 |
| ISOM 654 | Project Management | 3 |
| MBA 601 | Leadership | 3 |
| MBA 623 | Electronic Commerce | 3 |
| PR 605 | Business Fundamentals and Entrepreneurship in Public Relations | 3 |
| PR 662 | Case Studies of Global, Digital and Ethical Public Relations Practice | 3 |
| | Electives | 3 |
| Total Credit Hours: | 36 |
Reporting and storytelling concentration, 36 credits
| JOUR 615 | Data Journalism and Research Methods | 3 |
| JOUR 623 | Visual Storytelling | 3 |
| JOUR 643 | Emerging Technologies | 3 |
| JOUR 653 | Data Visualization | 3 |
| JOUR 655 | Social and Cross-Media Storytelling | 3 |
| | Electives | 3-6 |
| Total Credit Hours: | 36 |