2021-2022 Undergraduate Catalog

Major in Marketing (BA/BS)

75 credits

Miller College of Business core, 48 credits

ACC 201Principles of Accounting 1

3

ACC 202Principles of Accounting 2

3

BL 260Principles of Business Law

3

ECON 201Elementary Microeconomics

3

ECON 202Elementary Macroeconomics

3

ECON 221Business Statistics

3

FIN 300Principles of Finance

3

ISOM 210Business Information Systems

3

ISOM 249Foundations of Business Communication

3

ISOM 351Operations Management

3

MATH 132Brief Calculus

3

MCOB 100Introduction to Miller College and World of Business

1

MCOB 200Job Search Skills

1

MCOB 300Transition to the Profession

1

MGT 300Managing Behavior in Organizations

3

MGT 491Business Policy and Strategic Management

3

MKG 300Principles of Marketing

3

BA 205Foundations of Business Analytics

3

Core requirements, 12 credits

MKG 310Consumer Behavior

3

MKG 325Professional Selling

3

MKG 350Marketing Research and Analytics

3

MKG 480Marketing Strategy

3

15 credits from

BUSA 300Introduction to Sustainability in Business

3

MKG 330Retail Management

3

MKG 345Procurement and Supply Management

3

MKG 369Professional Practice in Marketing

3

MKG 375Social Media Marketing

3

MKG 400Product Management

3

MKG 410Marketing Channels

3

MKG 420Integrated Marketing Communications

3

MKG 425Seminar in Advanced Professional Selling

3

MKG 427Sales Management

3

MKG 429Sales Technology Application

3

MKG 431Retail Strategy

3

MKG 432Sales Strategy

3

MKG 450Advanced Marketing Research and Analytics

3

MKG 460Strategic Supply Chain Management

3

MKG 470International Marketing

3

MKG 475Marketing Simulation

3

MKG 476Executing Social Media Marketing

3

MKG 495Seminar in Marketing

3

MKG 497Independent Study in Marketing

3

MKG 498Advanced Immersive Experience in Marketing

3

Total Credit Hours: 75