48 credits
Required Courses
Select 3 credits from
| JOUR 234 | Information Design I | 3 |
| JOUR 368 | Strategic Communications Design | 3 |
| Total Credits: | 48 |
Select 3 credits from
Students majoring in advertising may add one or more optional concentration areas. If selecting multiple areas or minors outside the journalism department, no more than three credits may overlap. Students selecting an optional concentration area must still complete at least 72 credits in areas outside ICOM, JOUR, NEWS, and TCOM.
Advertising Sales, 15 credits
Open only to advertising majors
3 credits from
| ECON 116 | Survey of Economic Ideas | 3 |
| ECON 201 | Elementary Microeconomics | 3 |
| Total Credits: | 15 |
Communication Studies, 12 credits
Not open to students minoring in communication studies
| COMM 240 | Introduction to Interpersonal Communication | 3 |
| COMM 290 | Intercultural Communication | 3 |
| COMM 320 | Persuasion | 3 |
| COMM 322 | Communication and Popular Culture | 3 |
| COMM 351 | Organizational Communication | 3 |
| Total Credits: | 12 |
Emerging Media, 12 credits
6 credits from
Event Planning and Management, 12 credits
| HOSP 210 | Customer Service | 3 |
| HOSP 262 | Facilities Planning, Layout and Design | 3 |
| HOSP 376 | Introduction to Event Management | 3 |
| HOSP 477 | Advanced Event Management | 3 |
| Total Credits: | 12 |
Journalistic Narrative Writing, 12 credits
Media Analytics, 9 credits
| JOUR 182 | Media Analytics and Content Strategy | 3 |
| JOUR 282 | Media Analytics Metrics | 3 |
| JOUR 482 | Media Analytics in Practice | 3 |
| Total Credits: | 9 |
Media Presentation and Design, 15 credits
Photojournalism, 12 credits
3 credits from
| JOUR 332 | Photojournalism Managing and Editing | 3 |
| JOUR 434 | Missions and Careers in Visual Storytelling | 3 |
| JOUR 437 | Long-form Photojournalism | 3 |
| Total Credits: | 12 |
Public Relations, 12 credits
Open only to advertising majors
| JOUR 261 | Principles of Public Relations | 3 |
| JOUR 265 | Public Relations Writing and Publicity Techniques | 3 |
| JOUR 485 | Strategic Communications Campaigns | 3 |
3 credits from
| JOUR 385 | Advanced Writing and Design for Strategic Communications | 3 |
| JOUR 397 | Immersion: Public Relations Project | 3 TO 9 |
| Total Credits: | 12 |
Sport Marketing and Communication, 15 credits
Open only by permission of the Department of Journalism
| MKG 300 | Principles of Marketing | 3 |
| SPTA 190 | Introduction to Sport Administration | 3 |
3 credits from
| ECON 116 | Survey of Economic Ideas | 3 |
| ECON 201 | Elementary Microeconomics | 3 |
| 6 credits from SPTA | 6 |
| Total Credits: | 15 |
Total Credits: 48