Master of Arts in Public Relations
The Master of Arts in Public Relations is designed for students who are interested in professional growth and advancement opportunities by acquiring competencies in advanced public relations research, planning, campaigns management, and media analytics. After taking core courses including PR business fundamentals and research methods, graduate students can choose electives from journalism, emerging media and business depending on individual interests. The Master of Arts in Public Relations allows graduate students to enhance their learning experience through innovative content and a hands-on approach. Program requirements include a minimum grade of C or better in each graduate course.
30-33 credits
Required core, 21 credits
| JOUR 601 | Studies in Journalism and Communication Theory | 3 |
| JOUR 651 | Social Media Analytics and Engagement | 3 |
| PR 565 | Public Relations Campaigns | 3 |
| PR 605 | Business Fundamentals and Entrepreneurship in Public Relations | 3 |
| PR 662 | Case Studies of Global, Digital and Ethical Public Relations Practice | 3 |
| PR 664 | Public Relations Evaluation Techniques | 3 |
| PR 680 | Journalism and Mass Communication Research Methods | 3 |
Capstone, 3-6 credits
Students completing THES 698 as their capstone experience must enroll in a total of six credits.
Directed Electives, 6 credits
To complete the Master of Arts degree in public relations, students are able to choose six credits from EMDD, JOUR, PR, MGT 500 and MKG 505.