Master of Arts in Public Relations
The Master of Arts in Public relations is designed for students who are interested in professional growth and advancement opportunities by acquiring competencies in advanced public relations research, planning, campaigns management, and media analytics. After taking core courses like PR business fundamentals and research methods, graduate students can choose between PR leadership and Media analytics concentrations depending on one’s interests. These concentrations aim to allow graduate students to enhance their learning experience through innovative contents and hands-on approach. We also offer online graduate certificates in corporate and education communication which is a great way to start graduate education. Program requirements include a minimum grade of C or better in each graduate course.
33-39 credits
Required core, 15 credits
| JOUR 601 | Studies in Journalism and Communication Theory | 3 |
| JOUR 651 | Social Media Analytics and Engagement | 3 |
| PR 605 | Business Fundamentals and Entrepreneurship in Public Relations | 3 |
| PR 660 | Public Relations Theories and Applications | 3 |
| PR 680 | Journalism and Mass Communication Research Methods | 3 |
| Total Credit Hours: | 15 |
Capstone, 3-6 credits
Students may complete one concentration listed below to complement the MA in public relations
PR leadership concentration, 12 credits
| PR 662 | Case Studies of Global, Digital and Ethical Public Relations Practice | 3 |
| PR 664 | Public Relations Evaluation Techniques | 3 |
| PR 665 | Public Relations Campaigns | 3 |
3 credits from
| ISOM 551 | Operations Management | 3 |
| MGT 500 | Managing Organizational Behavior | 3 |
| MKG 505 | Survey of Marketing | 3 |
| Total Credit Hours: | 12 |
Media analytics concentration, 12 credits
| JOUR 650 | Media Audiences and Content Strategy | 3 |
| JOUR 652 | Media Analytics Measurement and Data Management | 3 |
| JOUR 653 | Data Visualization | 3 |
| JOUR 654 | Content Strategy and Media Analytics Consulting | 3 |
| Total Credit Hours: | 12 |
Total Credit Hours: 33-39