2018-2019 Undergraduate Catalog

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Major in Business Analytics (BA/BS)

42-66 credits

Business concentration, 66 credits

Miller College of Business core, 45 credits

ACC 201Principles of Accounting 1

3
ACC 202Principles of Accounting 2

3
BL 260Principles of Business Law

3
ECON 201Elementary Microeconomics

3
ECON 202Elementary Macroeconomics

3
ECON 221Business Statistics

3
FIN 300Principles of Finance

3
ISOM 125Micro Apps for Business

3
ISOM 210Business Information Systems

3
ISOM 249Foundations of Business Comm

3
ISOM 351Operations Management

3
MATH 132Brief Calculus

3
MGT 300Managing Behavior in Org

3
MGT 491Bus Policy and Strategy Mgt

3
MKG 300Principles of Marketing

3
Total Credit Hours:45

Business analytics core requirements

BA 305Intro to Business Analytics

3
BA 345Data Mining for Bus Analytics

3
BA 436Data Warehouse and Bus Intel

3
BA 482Business Analytics Research

3
ECON 321Advanced BusinessStatistics

3

Required disciplinary analytics

ECON 424Introduction to Econometrics

3
MKG 450Advanced Mkg Res and Analytics

3
Total Credit Hours:66

To pursue this program, students must have sufficient mathematical preparation to meet the prerequisite for ECON 221. The prerequisite for ECON 221 is a C or better grade in MATH 111 or a passing grade (D- or better) in MATH 132, MATH 161, MATH 162, MATH 165, or MATH 166 and a C or higher grade in ISOM 125. MATH 132 simultaneously substitutes for the University Core Curriculum math requirement.

Telecommunications concentration, 42 credits

Required pre-telecommunications and departmental courses, 15 credits

TCOM 101Foundations of TCOM

3
TCOM 204Media Analysis and Criticism

3
TCOM 284Practical Aspects of Media Law

1
TCOM 384Electronic Media Law

3
TCOM 408Med Ethics Soc Responsibility

3
2 credits from
TCOM 206Writing Elec Media Scriptwrtng

1
TCOM 207Writing Elec Media Copywriting

1
Total Credit Hours:15

Business analytics core requirements

BA 305Intro to Business Analytics

3
BA 345Data Mining for Bus Analytics

3
BA 436Data Warehouse and Bus Intel

3
BA 482Business Analytics Research

3
ECON 321Advanced BusinessStatistics

3

Required disciplinary analytics

TCOM 306Programs and Audiences

3
TCOM 347Spec Tpcs Sales and Promotion

3

Required core prerequisites

ISOM 125Micro Apps for Business

3
ECON 221Business Statistics

3
Total Credit Hours:42

Majors in business analytics/telecommunications concentration may not minor in telecommunications.

Media and communications concentration, 54 credits

Required core courses, 27 credits

JOUR 101Media and Society

3
JOUR 103Introduction to Visual Comm

3
JOUR 104Strategic Writing

3
JOUR 250Introduction to Advertising

3
JOUR 261Principles of Public Relations

3
JOUR 275Media Law and Ethics

3
JOUR 348Strat Comm Emerging Media

3
JOUR 352Media Planning 1

3
JOUR 382Media Theory and Research

3
Total Credit Hours:27

Business analytics core requirements

BA 305Intro to Business Analytics

3
BA 345Data Mining for Bus Analytics

3
BA 436Data Warehouse and Bus Intel

3
BA 482Business Analytics Research

3
ECON 321Advanced BusinessStatistics

3

Required disciplinary analytics

JOUR 495Individual Studies Journalism

.5 TO 12
Junior year: 3 credits journalism
Senior year: 3 credits advertising and public relations

Required core prerequisites

ISOM 125Micro Apps for Business

3
ECON 221Business Statistics

3
Total Credit Hours:54

Total Credit Hours: 42-66