2018-2019 Undergraduate Catalog

JOUR 348 Strat Comm Emerging Media

Study of emerging media, with an emphasis on digital media, and the role emerging media plays in advertising and public relations. Explores emerging media’s role in society and on consumers and business, technology’s role in emerging media, and how emerging media impacts strategic communication development, implementation, and measurement. Prerequisite: JOUR 250 or 261 or TCOM 345.