2021-2022 Undergraduate Catalog

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Major in Marketing (BA/BS)

75 credits

Miller College of Business core, 48 credits

ACC 201Principles of Accounting 1

3
ACC 202Principles of Accounting 2

3
BL 260Principles of Business Law

3
ECON 201Elementary Microeconomics

3
ECON 202Elementary Macroeconomics

3
ECON 221Business Statistics

3
FIN 300Principles of Finance

3
ISOM 210Business Information Systems

3
ISOM 249Foundations of Business Communication

3
ISOM 351Operations Management

3
MATH 132Brief Calculus

3
MCOB 100Introduction to Miller College and World of Business

1
MCOB 200Job Search Skills

1
MCOB 300Transition to the Profession

1
MGT 300Managing Behavior in Organizations

3
MGT 491Business Policy and Strategic Management

3
MKG 300Principles of Marketing

3
BA 205Foundations of Business Analytics

3

Core requirements, 12 credits

MKG 310Consumer Behavior

3
MKG 325Professional Selling

3
MKG 350Marketing Research and Analytics

3
MKG 480Marketing Strategy

3

15 credits from

BUSA 300Introduction to Sustainability in Business

3
MKG 330Retail Management

3
MKG 345Procurement and Supply Management

3
MKG 369Professional Practice in Marketing

3
MKG 375Social Media Marketing

3
MKG 400Product Management

3
MKG 410Marketing Channels

3
MKG 420Integrated Marketing Communications

3
MKG 425Seminar in Advanced Professional Selling

3
MKG 427Sales Management

3
MKG 429Sales Technology Application

3
MKG 431Retail Strategy

3
MKG 432Sales Strategy

3
MKG 450Advanced Marketing Research and Analytics

3
MKG 460Strategic Supply Chain Management

3
MKG 470International Marketing

3
MKG 475Marketing Simulation

3
MKG 476Executing Social Media Marketing

3
MKG 495Seminar in Marketing

3
MKG 497Independent Study in Marketing

3
MKG 498Advanced Immersive Experience in Marketing

3

Total Credit Hours: 75