Major in Strategic Communication: Advertising (BA/BS)
Students will be guided by the outline of baccalaureate degrees, the University Core Curriculum, the majors and the concentration areas listed below. Students majoring in the journalism department are encouraged to meet with an advisor in advertising, journalism, or public relations within the first semester of the program.
Students must complete all major and minor courses with the grades of C or better, including concentration courses outside the department. Before enrolling in an EMDD, ICOM, JOUR, NEWS, or TCOM course, a student must earn a C or better grade in its prerequisites. Prerequisites for all courses are strictly enforced. Prior to graduation, majors must complete a senior survey, an exit exam, and an exit interview with the appropriate program coordinator.
Advertising majors may not select a minor in journalistic storytelling or strategic communication.
49 credits
Required Courses
Students pursuing a second major in public relations must earn at least 15 credits that are exclusive to the public relations major. Students majoring in advertising may add one or more optional concentration areas. If selecting multiple concentrations or minors, no more than three credits may overlap.
Select 3 credits from
Select 3 credits from EMDD, JOUR or NEWS.
Students pursuing an advertising major must complete at least three credits each in JOUR 369 (Internship) and JOUR 389 (Advertising Topics).
Advertising Sales, 15 credits
Open only to advertising majors
3 credits from
Communication Studies, 12 credits
Select 12 credits from
Not open to students minoring in communication studies.
Emerging Media, 12 credits
9 credits from
Event Planning and Management, 12 credits
Journalistic Narrative Writing, 12 credits
Media Analytics, 9 credits
Media Presentation and Design, 15 credits
3 credits from
3 credits from
| JOUR 332 | Photojournalism Managing and Editing | 3 |
| JOUR 345 | Data Analysis and Visualization | 3 |
Photojournalism, 12 credits
| EMDD 212 | Introduction to Photographic Storytelling | 3 |
9 credits from
| JOUR 332 | Photojournalism Managing and Editing | 3 |
| JOUR 335 | Expanded Photographic Storytelling | 3 |
| JOUR 437 | Advanced Photographic Storytelling | 3-12 |
Sports Public Relations, 12 credits
Total Credit Hours: 49