2021-2022 Undergraduate Catalog

TCOM 344 Media Promotion

Methods, concepts, strategies, and creation of efficient and effective target-oriented program, audience, image, brand extension, and sales promotion campaigns. Media include radio, television, cable, and Web-based applications, using selected media to reach target demographic markets. 

Prerequisite: TCOM 100 or TCOM 101 or JOUR 101 with minimum grade of C .

Open only to approved majors and minors in telecommunication, and approved strategic communication: advertising majors.