2021-2022 Undergraduate Catalog

TCOM 340 Media Client Management

Types and practices of retail and business-to-business advertising. Study includes radio, television, Web-based revenue streams. Skills development in client discovery, qualifying, ad plan creation and presentation, writing and speaking skills, understanding media and the marketplace, audience measurement.

Prerequisite: TCOM 100 or TCOM 101 or JOUR 101 with minimum grade of C.

Open only to approved majors and minors in telecommunications.