2021-2022 Undergraduate Catalog

SPTA 290 Revenue Generation in Sport

An exploration and application of sport industry sales processes focused upon ticket sales, sponsorship sales, premium seating, and fundraising. Introduces the sales process including prospecting, calling, presenting, handling objections, negotiating, and closing. Making sales calls for a sport organization is an integral component of the class.

Prerequisite: SPTA 190 Min Grade: C-.

Open only to sport administration majors with full acceptance status.  Also open to Sport Administration Minor or Kinesiology Minor with permission of the Sport Administration program coordinator.