2021-2022 Undergraduate Catalog

MKG 425 Seminar in Advanced Professional Selling

Introduces advanced topics in professional selling. Emphasis on relationship management and negotiation. Each student will work with a sales coach from industry. Multiple video-taped role playing exercises will be a major part of this class including a video-taped role play in the field.

Prerequisite: MKG 300, MKG 325; permission of the department chairperson.