2021-2022 Undergraduate Catalog

JOUR 485 Strategic Communication Processes

This course focuses on advancing students conceptual understandings of the processes of management in strategic communication. The course examines principles, concepts, theories, and processes of account management; project management; change management; leadership; and business principles as they apply to advertising and public relations. The course prepares students to effectively manage the planning and execution of strategic communication campaigns.

Prerequisite: JOUR 261 and JOUR 250.