2021-2022 Undergraduate Catalog

FASH 284 Fashion Brand Management and Retailing

The role of merchandising is analyzed relative to market research, planning and control, pricing strategies, supply chain management, brand development and sourcing. The course will emphasize the operation of retail stores, types of merchandise, and interrelationship of markets.  Students will envision, create, and manage a fashion brand.

Prerequisites: ISOM 112; FASH 100