2021-2022 Undergraduate Catalog

ENT 342 Marketing for New Ventures

A survey course covering principles of market research and marketing. Students will learn how to perform market research and test the demand for a product/service, determining its marketing feasibility. In addition, they will learn how to create a marketing plan that includes their decisions regarding product, promotion, price, and distribution.

Prerequisite: ECON 116 or ECON 201 or ACC 201 with a minimum grade of C; ENT 241.